CRM software has been around for a while but has grown exponentially since its inception. While originally developed in order to assist businesses build and maintain relationships with customers, CRM software has now grown from a simple contact management system into a powerful tool that assists users in managing sales, accounting, and other types of data all in one piece of software. Choosing the correct CRM software to meet your business needs is feat every startup has to figure out. There are hundreds of different software tools you can choose from in different price tiers with a range of features. With so many choices, how does one choose which is best for their business needs? Here are a few factors worth considering.
CRM costs tend to vary. Most vendors will utilize a subscription-based pricing model and this price can depend on a mix of factors such as the number of users and the different available. You can typically expect to pay on a monthly, per-person basis, though there are vendors that will charge a flat monthly fee for a set number of users with larger packages or extra fees for additional users. Another thing to keep in mind when it comes to cost is the actual capabilities of the CRM. You shouldn’t be lured into buying a CRM based purely on the list of features it offers. Instead, determine the core features you need in order to accomplish your sales goals and base your decision on those.
Ease of Use
One of the most important things to think about when it comes to choosing a CRM is how difficult it might be for somebody to pick up and learn to use. It’s important to remember not to compromise ease-of-use just because the CRM comes with a bunch of promising features. Whatever CRM you choose, try to go for something which has a low learning curve and allows the users to easily pick it up and use it with minimal time and effort. This can be integral to the success of the early days of a business. If you were to pick one more difficult, this could cause your business to spend more time teaching an employee the software than intended, which could then lead to a loss in profits. As we all know, time is money and that should be the same when it comes to choosing a CRM.
This one may seem obvious, but it’s worth considering the ways that other users deploy their own CRMs. The internet is a powerful tool, so use it to find like-minded individuals in your field or similar and see what they have to say about different CRM software. There are several websites where you can read user reviews and get a more unbiased opinion, so utilize those if you’re on the fence about a particular piece of software. In addition to that, there are certain parts of a CRM best explained by an expert, so think about contacting the vendor and asking them some questions. If there are any specific questions you have, this is the time to bring them up and really get a grasp on the features a specific CRM software may come with.
Choosing the best CRM software for your business early on can lead to a plethora of long-term benefits. It may seem like a daunting task, but if you do the research you’ll be able to find the right one to ensure your business thrives. Come up with a few CRMs that interest you, sign up for a trial (they’re typically free) and get started!